Audiences and Institutions
The age band that is the most important for cinemas is the 7- 34 age group. This makes up around 40% of our population. This is 64% of the cinema audience.
The age band that is the most important for cinemas is the 7- 34 age group. This makes up around 40% of our population. This is 64% of the cinema audience.
http://sy10.ukfilmcouncil.ry.com/14.3.asp
According to the UKFC film council website, 15-24 year olds are the age band with the highest rate of monthly attendance, 40%. This is because at this age independence is given and the teens are likely to want to meet with friend with out parental supervision.
According to the UKFC film council website, 15-24 year olds are the age band with the highest rate of monthly attendance, 40%. This is because at this age independence is given and the teens are likely to want to meet with friend with out parental supervision.
http://sy10.ukfilmcouncil.ry.com/14.10.asp
The group with the highest cinema attendance is also the age range of who download the most films (15-24). The second age range to download the most films is 25-34 year olds- these are the third groups to attend the cinema the most often. This suggests that the 15-24 age are the most interested in films. The 55+ age range has the lowest downloading rate. This could be because they may not have access to the equipment needed to download the films so therefore going to the cinema is their first choice.
The group with the highest cinema attendance is also the age range of who download the most films (15-24). The second age range to download the most films is 25-34 year olds- these are the third groups to attend the cinema the most often. This suggests that the 15-24 age are the most interested in films. The 55+ age range has the lowest downloading rate. This could be because they may not have access to the equipment needed to download the films so therefore going to the cinema is their first choice.
http://sy10.ukfilmcouncil.ry.com/14.4.asp
The 15-24 audience, according to the UKFC website, are most interested in comically orientated films. The top 3 films produced in the UK that were watched predominantly by this age range were;
• The Boat That Rocked – 48% of this age range watched this film.
• Lesbian Vampire Killers - 47% of this age range watched this film.
• The Imaginarium of Dr Parnassus- 35% of this age range watched this film.
The fact that all the above films contain an aspect of comedy suggests that 15-24 year olds are the prime audience for comical films.
The film most watched by 15-24 year olds in 2009 was Bruno, with 60% of the 15-24 year old population having seen it.
For the age category of 55+ the pattern of films watched chanced dramatically. According top the UKFC website people aged 55+ choose to watch mainly UK films, where as 15-24’s prefer films produced abroad. This may be because the younger generation (15-24) are more fixated on unrealistic, expensive films that are primarily shot abroad.
In 2009 Monster v Aliens was viewed by 36% of 7-14 year olds. Although this film was not in the top ten listing for 15-24 year olds, it was viewed by 28% of all 35-44 year olds. This crossover could suggest that the film Monsters vs Aliens is popular for both demographs, however the more rational theory could be that 35-44 is the general age of parents to children between the age of 7-14. Therefore the parents (35-44’s) might be taking their children (7-14’s) to the cinema. Monsters vs. Aliens was not UKFC funded, as it was produced and edited abroad. Since being released in 2009 Monsters vs. Aliens has made a gross profit of $381,509,870 world wide. It was released in 4,136 cinemas in total. It had a production budget of $175,000,000. And was distributed by DreamWorks productions, and was backed by Showdown: March Animation Madness. The official webpage for Monster vs. Aliens is:
The Website advertises the film very simply. There are many interactive elements and some simple links. Key colours chosen from the film are repeatedly used. Just by looking at the first page you are able to tell that it is designed for children as its simplicity, yet ‘coolness’ oozes out. The brand image of the film and other media such as its webpage and posters are very much aligned. The blue, green and orange palette is continued. Also there is a maintained sci-fi theme; for instance the film is about extra terrestrials, with simple aliens and ships, this synergises with the sci-fi themed, yet basic layout and features of their webpage.http://www.monstersvsaliensintl.com/intl/uk/
The 15-24 audience, according to the UKFC website, are most interested in comically orientated films. The top 3 films produced in the UK that were watched predominantly by this age range were;
• The Boat That Rocked – 48% of this age range watched this film.
• Lesbian Vampire Killers - 47% of this age range watched this film.
• The Imaginarium of Dr Parnassus- 35% of this age range watched this film.
The fact that all the above films contain an aspect of comedy suggests that 15-24 year olds are the prime audience for comical films.
The film most watched by 15-24 year olds in 2009 was Bruno, with 60% of the 15-24 year old population having seen it.
For the age category of 55+ the pattern of films watched chanced dramatically. According top the UKFC website people aged 55+ choose to watch mainly UK films, where as 15-24’s prefer films produced abroad. This may be because the younger generation (15-24) are more fixated on unrealistic, expensive films that are primarily shot abroad.
In 2009 Monster v Aliens was viewed by 36% of 7-14 year olds. Although this film was not in the top ten listing for 15-24 year olds, it was viewed by 28% of all 35-44 year olds. This crossover could suggest that the film Monsters vs Aliens is popular for both demographs, however the more rational theory could be that 35-44 is the general age of parents to children between the age of 7-14. Therefore the parents (35-44’s) might be taking their children (7-14’s) to the cinema. Monsters vs. Aliens was not UKFC funded, as it was produced and edited abroad. Since being released in 2009 Monsters vs. Aliens has made a gross profit of $381,509,870 world wide. It was released in 4,136 cinemas in total. It had a production budget of $175,000,000. And was distributed by DreamWorks productions, and was backed by Showdown: March Animation Madness. The official webpage for Monster vs. Aliens is:
The Website advertises the film very simply. There are many interactive elements and some simple links. Key colours chosen from the film are repeatedly used. Just by looking at the first page you are able to tell that it is designed for children as its simplicity, yet ‘coolness’ oozes out. The brand image of the film and other media such as its webpage and posters are very much aligned. The blue, green and orange palette is continued. Also there is a maintained sci-fi theme; for instance the film is about extra terrestrials, with simple aliens and ships, this synergises with the sci-fi themed, yet basic layout and features of their webpage.http://www.monstersvsaliensintl.com/intl/uk/
DreamWorks’s mission statement is: “We make movies for adults and the adult that exists in every child,” This is very similar to Disney’s “make movies for children and the child that exists in every adult.” DreamWorks makes animated films.
Another film which crossed over 2 non proceeding age groups was The Boat that Rocked this was viewed in the cinema by 48% of 15-24 year olds, and also by 16% of 35-44 year olds. Monster vs. Aliens crossed over 2 catagories aswell- but this was predomintly because most 7-14 year olds would have been accompied by an adult to the cinema. However, The Boat that Rocked was viewed by these 2 different age groups as it appealed to both demographs. This film was funded by the UKFC, and is about a pirate radio station broadcasting to the UK from a boat on the North Sea. It was directed by Richard Curtis; and produced by Eric Fellner, Hilary Bevan Jones and Tim Bevan. Working Title Films and Studio Canal are the 2 main companies behind the film. In the first 12 weeks of release, the British Box Office revenues were £6.1 million, however the production(originally budgeted for £30 million) exceeded £30 million. When it was released it had a low review, with 59% rating it poor. The distributers of this film were Universal Studios and Focus Features.
Another film which crossed over 2 non proceeding age groups was The Boat that Rocked this was viewed in the cinema by 48% of 15-24 year olds, and also by 16% of 35-44 year olds. Monster vs. Aliens crossed over 2 catagories aswell- but this was predomintly because most 7-14 year olds would have been accompied by an adult to the cinema. However, The Boat that Rocked was viewed by these 2 different age groups as it appealed to both demographs. This film was funded by the UKFC, and is about a pirate radio station broadcasting to the UK from a boat on the North Sea. It was directed by Richard Curtis; and produced by Eric Fellner, Hilary Bevan Jones and Tim Bevan. Working Title Films and Studio Canal are the 2 main companies behind the film. In the first 12 weeks of release, the British Box Office revenues were £6.1 million, however the production(originally budgeted for £30 million) exceeded £30 million. When it was released it had a low review, with 59% rating it poor. The distributers of this film were Universal Studios and Focus Features.
Universal Studios is well established, and is one of the major 6 distribution companies. It has backed such films as: E.T, Jurassic Park and Back to the Future.
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